What is “2.0“? Some would say it started when regular folk could take control of their web experience by adding videos or music or bling to their MySpace page. Other folk would acknowledge social media, like Facebook or Twitter. Still others would point to crowdsourcing as the purest form of “2.0“. For now, let’s work with that vague defintion.
In 2006, The Beastie Boys produced a concert film called AWESOME, I F**KING SHOT THAT.
They crowdsourced the production by giving 50 audience members videocameras and letting them have at it. They later hired professional editors to stitch it all together.
And so I come to Adam & Susannah’s wedding. They asked me to shoot their wedding. A lot of people ask me to shoot their wedding. I always say “no” because they don’t get it. Allow me to explain. Let’s say you’re a tax accountant. Let’s say my birthday is April 14. Let’s say I invite you over to my birthday but instead of letting you enjoy the party I give you a slice of cake, whisk you into my back office, hand you a stack of receipts and say “thanks” as I lock you in. Got it?
So I was ready to say “no” when a notion struck me. I would agree to do this if they were willing to jump into an experiment with me. I wanted to do a 2.0 wedding video. I wanted to empower their guests, let them be a part of the process and therefore take a lot of the wedding day responsibilities off my shoulders. Plus I was sure they’d say “no” because there’s a high probability the wedding video would look terrible.
They said “yes.”
(glup)
Okay, time to embrace the “2.0″ and run with it. Allow me to share my plan of attack.
I’m using Facebook to organize the shooters. I’ll use this platform to communicate with them and hand out assignments.
The day of the wedding all of my primary shooters will have simple assignments (e.g., “get as close as you can on the couple faces,” “get as many people in the shot as possible,” follow the slice of cake,” etc.).
My primary shooters will be taped based, either shooting mini-DV, DVCAM or HDV. Why? Because it’s easy to collect tapes at the end of a wedding. Trying to upload and transcode a bunch of SD or HDD captured media at the wedding would be f**king nuts. Still, I think I have a way for those, my secondary shooters, to participate.
My secondary shooters, those shooting onto SD cards or HDD or iPhones or whatever, should upload their footage to Vimeo and allow the source files to be downloaded. That way I can pull what I want, when I want.
For everyone else shooting stills with a digital camera, I’ve created a Flickr group where guests can pool their stills and I can pull whatever I need for the edit.
That there gets me through the event. The edit… well, I’d love a way to crowdsource the edit. Any thoughts on how I could do that?
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