Recently, the Hammer Museum along with Flux and Forget The Film, Watch The Titles held a one night lecture/presentation by some of today’s most talented motion picture title designers. Those speaking included:
And without a doubt the most recognized name in title design since Saul Bass helped make Hitchcock that much more memorable, Kyle Cooper
Generally speaking, these guys and gal are much better at letting their work do the talking for them. I couldn’t believe one designer brought in a PowerPoint presentation called “What is Art” but easily it was Kyle’s “brain map” that stole the show. It was so intricate It’s almost impossible to describe but here I go: imagine a beautifully designed brainstorming session (you know, the kind you map out with bubbles and lines on a whiteboard) and then imagine that that every bit of text was a hyperlink that opened up another series of links. Yeah, the audience gasped when we realized just how deep we were going into Kyle’s mind. Guess that’s why he’s the unquestioned genius of his medium.
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