So last week I pitched that multi-platform project… I’m no longer calling it the “T” word because I was recently flooded with spam all related to this other, very similar “T” word.
The pitches went well. Obviously there are a few things I’d do differently but that’s a lesson for me. Let me tell you about a tool that helped me greatly.
I created a 2-page cheat sheet. Here are the sections:
- Logline – Two sentence that told them about the project.
- What We’re Offering – We listed what was completed [and how far long it was] and what was immediately on-deck. I didn’t list what we hoped to do here because I wanted to show them that we were serious enough to get the ball rolling on our own.
- The Audience – We told them exactly who was gonna watch this.
- The Platforms – As this is a multi-platoform project, I listed each medium and how we were going utilize it. This is where I looked to some cool things we’d like to do in the future (very pie-in-the-sky)
- Who We Are – This was a quick bio of how we all got together and created this project.
- The Executives – Not only did I list who they worked for but everything I could find from Google, from hobbies to friends in common.
- What We’re Looking For – As we were pitching to three different executives, I wanted them to know that 1) we knew exactly who they were and 2) we knew exactly how they could help us.
- Other Project – I had a logline for one more project in my back pocket.
- Pitch Structure – As I was pitching with a partner, I broke down who answered what kind of questions, who pitched what and timed it out.
Sorry that I’m not including specifics but my partners want us to play our cards close to the vest, especially as we could still go out and pitch this project.
On an unrelated note, I’m sick again so my blogging this week might be inconsistent.
Also, you’ll notice something new on my sidebar. I’ve listed my PS3 trophies. I know it’s uber-nerd of me but as I’ve started talking about video games here I thought it only right of me to fly that flag. I really wanted the trophy card that showed you the last game I trophied in but that one wouldn’t fit in my sidebar. Solution: redo my blog design.
(I’m embracing my inner nerd)
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