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<channel>
	<title>Cinematic Arias &#187; John August</title>
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	<link>http://ariasfilms.com/blog</link>
	<description>Hollywood native goes &#34;Hollywood&#34;</description>
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		<title>John August Hawking OTMM</title>
		<link>http://ariasfilms.com/blog/2010/03/24/john-august-hawking-otmm/</link>
		<comments>http://ariasfilms.com/blog/2010/03/24/john-august-hawking-otmm/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 22:34:25 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[DIY Distribution]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Last Night]]></category>
		<category><![CDATA[One Too Many Mornings]]></category>
		<category><![CDATA[Sundance]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=2236</guid>
		<description><![CDATA[If you&#8217;ve been following this blog for a while, you know I have a feature film I hope to finish this year. In our day and age, making a film has never been easier (The Believer tells you how to make a $15k feature). No, the trick these days is getting it seen. If your [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve been following this blog for a while, you know <a href="http://ariasfilms.com/blog/tag/last-night/" target="_blank">I have a feature film</a> I hope to finish this year.  In our day and age, making a film has never been easier (<a href="http://www.believermag.com/" target="_blank">The Believer</a> tells you <a href="http://www.believermag.com/issues/201003/?read=creativeaccounting_film" target="_blank">how to make a $15k feature</a>).</p>
<p>No, the trick these days is getting it seen.  If your film doesn&#8217;t have bankable stars, a <a href="http://en.wikipedia.org/wiki/High_concept" target="_blank">high concept</a> or fall into one of the genre barrios (basically <a href="http://en.wikipedia.org/wiki/Horror_film" target="_blank">horror</a> or <a href="http://en.wikipedia.org/wiki/Erotic_thriller" target="_blank">sex thriller</a>) then forget about getting picked up by one of the <a href="http://en.wikipedia.org/wiki/Major_film_studio#The_.22mini-majors.22" target="_blank">mini-majors</a>.  No, these days you&#8217;ll have to distribute it yourself.</p>
<p>Which brings me to <a href="http://johnaugust.com/" target="_blank">John August</a> and the film <a href="http://www.onetoomanymornings.com/" target="_blank">ONE TOO MANY MORNINGS</a>.  This flicked premiered at the <a href="http://ariasfilms.com/blog/2010/01/21/whats-next-at-sundance-2010/" target="_blank">Sundance NEXT section</a> for micro-budget films (a few of which had stars) and then the filmmakers did something unique&#8211;they released the film via download and DVD the day after their Sundance premiere.  Soon <a href="http://johnaugust.com/index.php?s=OTMM&amp;submit=Search" target="_blank">John August was blogging about the flick</a> and he even hosted a screening and moderated the Q&amp;A at <a href="http://www.americancinematheque.com/egyptian/egypt.htm" target="_blank">The Egyptian</a> last week.</p>
<p>So why write about this now?  One, I&#8217;m curious about the fate of this film.  If this works for them I have greater confidence in adopting this model for my film.  Two, thanks to <a href="http://www.imdb.com/name/nm0041864/" target="_blank">John August</a>, <a href="http://www.onetoomanymornings.com/august/" target="_blank">the HD download of this film is available for $2 until this Friday</a>.  I bought this film because <a href="http://twitter.com/JohnAugust" target="_blank">John</a> seems so jazzed about it and you should too.  Christ, that&#8217;s less than a latte at <a href="http://www.starbucks.com/" target="_blank">Starbucks</a>.</p>
<p>And now I sound like I&#8217;m preaching so I&#8217;m out of here.</p>
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		<title>To iPad or Hackintosh</title>
		<link>http://ariasfilms.com/blog/2010/02/03/to-ipad-or-hackintosh/</link>
		<comments>http://ariasfilms.com/blog/2010/02/03/to-ipad-or-hackintosh/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:09:03 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Off-Topic]]></category>
		<category><![CDATA[Hackintosh]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Stu Maschwitz]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=2089</guid>
		<description><![CDATA[Like every tech lover out there, the big question is &#8220;do I get an iPad?&#8221; Maybe you&#8217;ll let John August test it for you, maybe you&#8217;ll wait until Stu Maschwitz develops this Magic Bullet interface. Me, I&#8217;m not sure. I&#8217;d love to have a smaller, lighter version of my laptop, something less crucial to my [...]]]></description>
			<content:encoded><![CDATA[<p>Like every tech lover out there, the big question is &#8220;do I get an <a href="http://www.apple.com/ipad/" target="_blank">iPad</a>?&#8221;  Maybe you&#8217;ll let <a href="http://johnaugust.com/archives/2010/how-screenwriters-will-use-the-ipad" target="_blank">John August</a> test it for you, maybe you&#8217;ll wait until <a href="http://prolost.com/blog/2010/1/27/make-movies-with-apple-ipad.html" target="_blank">Stu Maschwitz develops this Magic Bullet interface</a>.</p>
<p><a href="http://ariasfilms.com/blog/wp-content/uploads/2010/01/iPad-MagicBullet.jpg" rel="lightbox[2089]"><img class="alignnone size-medium wp-image-2091" title="iPad-MagicBullet" src="http://ariasfilms.com/blog/wp-content/uploads/2010/01/iPad-MagicBullet-300x169.jpg" alt="" width="300" height="169" /></a></p>
<p>Me, I&#8217;m not sure.  I&#8217;d love to have a smaller, lighter version of my laptop, something less crucial to my work which is easier to transport; my life is on my laptop.  I&#8217;d also love to be able to haul my media with me, have something where I could upload photos, take my writing with me (so I&#8217;d need some version of <a href="http://ariasfilms.com/blog/tag/final-draft/" target="_blank">Final Draft</a> and <a href="http://ariasfilms.com/blog/2010/01/06/marsedit/" target="_blank">MarsEdit</a>) and surf the web without worrying about leaving personal information on a public computer.</p>
<p>All that said, the <a href="http://en.wikipedia.org/wiki/IPad" target="_blank">iPad</a> is almost there.  I wish the <a href="http://en.wikipedia.org/wiki/Operating_system" target="_blank">OS</a> were more robust and it cost about $200-300 less.  So, what other options do I have?  Why not a <a href="http://en.wikipedia.org/wiki/Hackintosh" target="_blank">Hackintosh</a>?</p>
<p><a href="http://ariasfilms.com/blog/wp-content/uploads/2010/01/dell-hackintosh.jpg" rel="lightbox[2089]"><img class="alignnone size-medium wp-image-2092" title="dell-hackintosh" src="http://ariasfilms.com/blog/wp-content/uploads/2010/01/dell-hackintosh-300x209.jpg" alt="" width="300" height="209" /></a></p>
<p>I could buy <a href="http://www.dell.com/us/en/home/notebooks/laptop-inspiron-10/pd.aspx?refid=laptop-inspiron-10&amp;s=dhs&amp;cs=19" target="_blank">a cheap Dell</a> and hack some <a href="http://en.wikipedia.org/wiki/Mac_OS_X" target="_blank">OS X</a> onto that sucker.  It&#8217;s not a bad option but then I can&#8217;t upgrade and I&#8217;m always circling catastrophic disaster without a life vest because neither <a href="http://www.apple.com/" target="_blank">Apple</a> nor <a href="http://www.dell.com/" target="_blank">Dell</a> would be willing to offer me any kind of customer support.</p>
<p>So, what do you think?  Should I look into an iPad or a Hackintosh?</p>
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		<title>Hybrid Distribution Sucks!</title>
		<link>http://ariasfilms.com/blog/2009/09/23/hybrid-distribution-sucks/</link>
		<comments>http://ariasfilms.com/blog/2009/09/23/hybrid-distribution-sucks/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 23:28:01 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Hybrid Distribution]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Jon Reiss]]></category>
		<category><![CDATA[Peter Broderick]]></category>
		<category><![CDATA[Ted Hope]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1416</guid>
		<description><![CDATA[There, I said it. Why? Because I got into filmmaking to make films, not to market/distribute/sell films but that&#8217;s the new game and you gotta play to win so sign me up. If you&#8217;re confused, here&#8217;s what you need to know: no one is buying indie films. If they are, they&#8217;re giving you a 1-10% [...]]]></description>
			<content:encoded><![CDATA[<p>There, I said it.</p>
<p>Why?</p>
<p>Because I got into filmmaking to make films, not to market/distribute/sell films but that&#8217;s the new game and you gotta play to win so sign me up.</p>
<p>If you&#8217;re confused, here&#8217;s what you need to know: no one is buying indie films.  If they are, they&#8217;re giving you a 1-10% advance based on your budget for all your rights for 25 years.  In short, they&#8217;re trying to f**k you.</p>
<p>Here&#8217;s what you do.</p>
<ol>
<li>Read this <a href="http://www.indiewire.com/article/declaration_of_independence_the_ten_principles_of_hybrid_distribution/pem" target="_blank">Peter Broderick article</a>.  Once you&#8217;ve done that, read this <a href="http://johnaugust.com/archives/2009/principles-of-hybrid-distribution" target="_blank">John August summary</a>.</li>
<li>Pre-order this <a href="http://jonreiss.com/blog/what-now-book/" target="_blank">book by Jon Reiss</a>.  I took a 5 week class with him this past summer through <a href="http://www.filmindependent.org/" target="_blank">Film Independent</a> and, as I&#8217;m in the process of editing an <a href="http://ariasfilms.com/blog/tag/last-night/" target="_blank">independent feature film</a> and developing a <a href="http://ariasfilms.com/blog/tag/the-complex/" target="_blank">multi-medium project</a>, it was incredibly useful.</li>
<li>Subscribe to the <a href="http://trulyfreefilm.blogspot.com/" target="_blank">Ted Hope blog</a>.</li>
<li>Go make something awesome.</li>
</ol>
<p>And now for the interactive portion of this post.  Two questions:</p>
<ol>
<li>What are you working on?</li>
<li>What are you doing to ensure your success?</li>
</ol>
]]></content:encoded>
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		<title>You Will Read My F**king Script!</title>
		<link>http://ariasfilms.com/blog/2009/09/11/you-will-read-my-fking-script/</link>
		<comments>http://ariasfilms.com/blog/2009/09/11/you-will-read-my-fking-script/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 17:23:07 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Screenwriting]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Terminator]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1374</guid>
		<description><![CDATA[Everyone is buzzing about this Village Voice article. Why? I think it&#8217;s because in the age of Reality TV Celebutantes sex tapes we love watching idiots make asses of themselves but let&#8217;s save that for later. First, let me say that &#8220;I get it.&#8221; When I recently turned in my TERMINATOR: THE SARAH CONNON CHRONICLES [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone is buzzing about this <a href="http://blogs.villagevoice.com/runninscared/archives/2009/09/i_will_not_read.php" target="_blank">Village Voice article</a>.  Why?  I think it&#8217;s because in the age of <a href="http://en.wikipedia.org/wiki/Reality_television" target="_blank">Reality TV</a> <a href="http://en.wikipedia.org/wiki/Celebutante" target="_blank">Celebutantes</a> <a href="http://en.wikipedia.org/wiki/Sex_tape" target="_blank">sex tapes</a> we love watching idiots make asses of themselves but let&#8217;s save that for later.</p>
<p>First, let me say that &#8220;I get it.&#8221;  When I recently turned in my <a href="http://en.wikipedia.org/wiki/Terminator:_The_Sarah_Connor_Chronicles" target="_blank">TERMINATOR: THE SARAH CONNON CHRONICLES</a> <a href="http://rougewave.blogspot.com/2009/08/from-mailbag-tv-spec-writing.html" target="_blank">TV spec</a> for contests, I suffered over every sentence, every word.  Not only did I employ all of <a href="http://johnaugust.com/archives/2009/last-looks" target="_blank">John August&#8217;s tips</a> but I also read it from last page to first and I reread the first ten pages ten times more than the rest of the script.  If I go back and find I dropped an apostrophe from a contraction, I want to commit <a href="http://en.wikipedia.org/wiki/Seppuku" target="_blank">seppuku</a> in the shower.</p>
<p>But that&#8217;s not everyone&#8217;s policy.  Terrible writing chocked full of grammar and spelling mistakes isn&#8217;t just for the amateur either.  I once worked for a small indie film production company run by a titan in the field and they asked me to clean up a certain filmmaker&#8217;s script before it went out.  This writer/director, who shall go unnamed but I will say that he won <a href="http://en.wikipedia.org/wiki/Sundance_Film_Festival" target="_blank">Sundance</a>, became an overnight success, still makes films and now also stars in big Hollywood productions, handed in a script that looked like it was typed up by a retarded <a href="http://en.wikipedia.org/wiki/Orangutan" target="_blank">orangutan</a>.  I, who am not an expert in grammar, could spot the syntactical carnage miles from the page&#8230; but I digress.</p>
<p>I get why this guy doesn&#8217;t want to read your script.  No one wants to hear the truth.  I know.  The older I get the more honest I get and the more folk look hurt when I give them said honesty but in this industry you gotta develop thick skin.  There&#8217;s a reason that all the filmmakers that make it are jerks.</p>
<p>But does this guy have to be <em>such</em> a douche?  Maybe.  But do I want to hear him rant about it?  Let me say this: yes, that guy was a dick for cornering you but you are a dick for writing this article.  Hey, I&#8217;m sorry if your diamond slippers are too tight.  Might I help you slide them off with a chainsaw?</p>
<p>That&#8217;s what I thought.</p>
]]></content:encoded>
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		<title>Packing Check List</title>
		<link>http://ariasfilms.com/blog/2009/09/10/packing-check-list/</link>
		<comments>http://ariasfilms.com/blog/2009/09/10/packing-check-list/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:02:41 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Off-Topic]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Portland]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1365</guid>
		<description><![CDATA[As I&#8217;m traveling a lot over the next few weeks, I thought I&#8217;d share a useful tip I picked up from John August. Every time I travel, I use a Packing List. This way I know what to pack instead of running around like a headless chicken the night before.  Yes, I know a few [...]]]></description>
			<content:encoded><![CDATA[<p>As I&#8217;m traveling a lot over the next few weeks, I thought I&#8217;d share a useful tip I picked up from <a href="http://johnaugust.com/" target="_blank">John August</a>.</p>
<p>Every time I travel, I use a <a href="http://ariasfilms.com/blog/wp-content/uploads/2009/09/Packing-List.pdf">Packing List</a>.  This way I know what to pack instead of running around like a headless chicken the night before.  Yes, I know a few of you will mock me for having a list but I also know a few of you will use it on your next trip.</p>
<p>Enjoy and look for lots of pics from <a href="http://www.portlandonline.com/" target="_blank">Portland</a>.</p>
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		<title>Filmmakers Are Dead: Who</title>
		<link>http://ariasfilms.com/blog/2009/07/09/filmmakers-are-dead-who/</link>
		<comments>http://ariasfilms.com/blog/2009/07/09/filmmakers-are-dead-who/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 16:50:41 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[Dark Tony]]></category>
		<category><![CDATA[Filmmakers Are Dead]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Jill Sobule]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Joss Whedon]]></category>
		<category><![CDATA[Lance Weiler]]></category>
		<category><![CDATA[SAG]]></category>
		<category><![CDATA[Scorsese]]></category>
		<category><![CDATA[Scott Kirsner]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Videos]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1147</guid>
		<description><![CDATA[Okay, I&#8217;m prone to hyperbole but I&#8217;m not the only one wondering if this is a dark age for independent filmmakers or if we are at the dawn of a new golden age (probably both). According to the old guard, the sky is falling, the industry as we&#8217;ve enjoyed it is dying, party over, oops, [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, I&#8217;m prone to <a href="http://en.wikipedia.org/wiki/Hyperbole" target="_blank">hyperbole</a> but I&#8217;m not the only one wondering if this is a <a href="http://en.wikipedia.org/wiki/Dark_Ages" target="_blank">dark age</a> for <a href="http://en.wikipedia.org/wiki/Independent_filmmaker" target="_blank">independent filmmakers</a> or if we are at the dawn of a new <a href="http://en.wikipedia.org/wiki/Golden_age" target="_blank">golden age</a> (probably both).  According to the old guard, <a href="http://www.indiewire.com/article/first_person_film_departments_mark_gill_yes_the_sky_really_is_falling/" target="_blank">the sky is falling</a>, the <a href="http://en.wikipedia.org/wiki/Film_industry" target="_blank">industry</a> as we&#8217;ve enjoyed it is dying, <a href="http://www.dailymotion.com/video/x6ncb9_prince-1999_music" target="_blank">party over, oops, out of time</a>.  On the other hand, forward thinking, technically-minded folk like <a href="http://cinematech.blogspot.com/" target="_blank">Scott Kirsner</a> and <a href="http://lanceweiler.com/blog/" target="_blank">Lance Weiler</a> believe that the readily available means of  digital production, the <a href="http://en.wikipedia.org/wiki/Internet" target="_blank">internet</a> as a distribution pipeline and <a href="http://workbookproject.com/2009/06/resource-social-media-for-storytellers/" target="_blank">social media as a primary networking/marketing tool</a> will allow anyone, even you, to grow your own audience and take the leap from weekend hobbyest to career <a href="http://en.wikipedia.org/wiki/Digital_content_creation" target="_blank">content creator</a>.</p>
<p>Personally, while imbued with a healthy does of skepticism and prone to ranting, I&#8217;m looking for a glimmer of hope on the horizon.  It is with those glasses and <a href="http://en.wikipedia.org/wiki/Crash_helmet" target="_blank">crash helmet</a> that I begin this series I&#8217;m calling &#8220;Filmmakers are Dead&#8221; (we&#8217;ve talked about <a href="http://ariasfilms.com/blog/2007/08/18/dark-tony/" target="_blank">Dark Tony</a>, right?).  My goal is very selfish: I hope to better understand what&#8217;s going on and hopefully get your two-cents in the process.  In order to give this series some structure, I&#8217;m gonna release one installment per basic reporter questions (i.e., who, what, when, where, why and how).</p>
<p>Welcome to the first installment:</p>
<p><strong>Who?</strong></p>
<p>As I&#8217;ve already mentioned, this is very much the old guard (<a href="http://en.wikipedia.org/wiki/Mainstream_media" target="_blank">mainstream media</a> such as the <a href="http://en.wikipedia.org/wiki/Movie_studios" target="_blank">studios</a>, <a href="http://en.wikipedia.org/wiki/Television_broadcasting" target="_blank">broadcasters</a> and all those that profit from working with them under the current structure) versus forward thinking up-and-coming artists.</p>
<p>Allow me a tangent here (the first of many).  Let&#8217;s breakdown these artists of the internet age into the major disciplines addressed by Scott in the interview above.  We can safely say that the majority of internet artists are either <a href="http://en.wikipedia.org/wiki/Musicians" target="_blank">musicians</a>, <a href="http://en.wikipedia.org/wiki/Animators" target="_blank">animators</a> or <a href="http://en.wikipedia.org/wiki/Filmmakers" target="_blank">filmmakers</a>.  I&#8217;d like to permanently break filmmakers out from under this umbrella.  Why?</p>
<ol>
<li>Unlike musicians or animators, filmmakers can&#8217;t make movies by themselves in their bedrooms.  Filmmakers need <a href="http://en.wikipedia.org/wiki/Film_crew" target="_blank">crews</a>, locations and <a href="http://en.wikipedia.org/wiki/Actor" target="_blank">actors</a>/subjects.</li>
<li>Films, on the whole, will always cost more than the output of musicians or animators.  While <a href="http://www.jillsobule.com/" target="_blank">Jill Sobule</a> can hold a <a href="http://www.npr.org/templates/story/story.php?storyId=88650386" target="_blank">web-a-thon to raise $75,000</a> to comfortably record a very polished album, a filmmaker would need to raise anywhere from three to ten times that amount to create an equally commercially viable and polished film.</li>
<li>Independent feature films don&#8217;t lend themselves to the internet by simple virtue of their length.  According to Scott, five minutes is the longest any internet video should run (after that, viewers <a href="http://en.wikipedia.org/wiki/Bounce_rate" target="_blank">bounce</a>).  And again, unlike the musician who can put their full length album up as individual <a href="http://en.wikipedia.org/wiki/Mp3" target="_blank">MP3s</a>, the feature filmmaker can&#8217;t really present their film as a chopped up series of shorts.</li>
</ol>
<p>Let me tackle another tangent.  The popular term for filmmakers of the internet age is <em>content creator</em> and personally, I hate that term.  I know it&#8217;s meant to expand the understood scope of what filmmakers create (features, shorts, <a href="http://en.wikipedia.org/wiki/Website" target="_blank">websites</a>, <a href="http://en.wikipedia.org/wiki/Web_series" target="_blank">web series</a>,  <a href="http://en.wikipedia.org/wiki/Interactive_game" target="_blank">games</a>, <a href="http://en.wikipedia.org/wiki/Alternate_reality_game" target="_blank">ARG</a>s, etc.) but it makes me sound like I&#8217;m some corporate shill pumping out widgets for customers.  It strips the art out of what we do.  Yes, I understand that one of the keys to survival under this is new model is identifying your audience and targeting them with laser like precision but that also means you need to brand and market yourself as a specific kind of content creator.  You are the dude that makes motorcycle films, period.  Me, I&#8217;m still exploring my artistic voice but I beleive all my works are steeped with the themes that drive me,  Look at <a href="http://en.wikipedia.org/wiki/Scorsese" target="_blank">Scorsese</a>.  It doesn&#8217;t matter if he makes <a href="http://en.wikipedia.org/wiki/The_Age_of_Innocence_%28film%29" target="_blank">a period romance</a>, <a href="http://en.wikipedia.org/wiki/Goodfellas" target="_blank">a gangster flick</a>, <a href="http://en.wikipedia.org/wiki/Cape_Fear_%281991_film%29" target="_blank">a horror thriller</a> or even <a href="http://en.wikipedia.org/wiki/Bad_%28Michael_Jackson_song%29#Music_video" target="_blank">a music video</a>, you can recognize his works by their themes and style.  Me, I&#8217;m a filmmaker.</p>
<p>Now, let&#8217;s get back to the &#8220;them&#8221; that I simply described as <em>the old guard</em>.  Yes, it&#8217;s easy to boo the major studios and broadcasters, their <a href="http://en.wikipedia.org/wiki/Corporations" target="_blank">corporate</a> parents and all their related media spawn but don&#8217;t we all want to play in their yard?  I know we&#8217;re all in an economic crisis and I don&#8217;t know where they get the stones to say &#8220;instead of giving you a <a href="http://en.wikipedia.org/wiki/Television_advertisement" target="_blank">commercial</a> with a six-figure budget we&#8217;re gonna demand a high quality product with a two week turn around but we&#8217;re only gonna give ya pizza money and we&#8217;re gonna call it a <a href="http://en.wikipedia.org/wiki/Viral_video" target="_blank">viral video</a>, which we&#8217;re gonna post all over <a href="http://www.youtube.com/" target="_blank">YouTube</a>, <a href="http://www.hulu.com/" target="_blank">Hulu</a>, you name it, but we&#8217;re not sharing any of the profits.  The exposure is your profit.  BTW, since we&#8217;re the <a href="http://en.wikipedia.org/wiki/Copyright_holder" target="_blank">copyright holders</a> we&#8217;re not gonna let you post it on your own website.  Cool?  My lawyers tell me it&#8217;s cool&#8221; but don&#8217;t we still do the job for the exposure and the pizza money?  Hey, cold pizza will feed ya for most of the week.  Plus, aren&#8217;t they scouting us, hazing us, testing us to see if we might be the right person to direct the webisodes based on their new <a href="http://en.wikipedia.org/wiki/Christian_Slater" target="_blank">Christian Slater</a> series?  I know it&#8217;s terribly unfair but&#8230;</p>
<p>Another tangent: I love how clients ask for viral videos.  Um, you can&#8217;t make a viral video.  You make a video, send it out into the world and it either becomes viral or it doesn&#8217;t.  That&#8217;s for the internet to decide.</p>
<p>So now we have some idea of the players, their motivations and how they clash and commingle but let me leave you with this question: Unions and their members are always confronting major corporations (as they should) but how do they interface with new media?   I&#8217;m not talking about television shows repurposed for the internet but rather original content.  How do they (or any of us) make a living from new media, much less collect <a href="http://en.wikipedia.org/wiki/Union_dues" target="_blank">dues</a> to pay for <a href="http://en.wikipedia.org/wiki/Employee_benefit" target="_blank">benefits</a>?  Before you answer so quickly, have you seen the budgets on new media programs?  They&#8217;re all over the map: <a href="http://en.wikipedia.org/wiki/Joss_Whedon" target="_blank">Joss Whedon</a>&#8216;s <a href="http://en.wikipedia.org/wiki/Doctor_Horrible%27s_Sing-Along-Blog" target="_blank">DOCTOR HORRIBLE</a> cost in the low six figures, <a href="http://johnaugust.com/" target="_blank">John August</a>&#8216;s <a href="http://johnaugust.com/archives/2009/more-remnants" target="_blank">THE REMNANTS cost over $25k</a> and I know some folks that make internet shorts for less than $100 a pop.  Want one union&#8217;s answer to new media?  Check out <a title="SAG's New Media Rate Sheet" href="http://ariasfilms.com/blog/wp-content/uploads/2009/07/new_media_internet_rate_sheet.pdf">SAG&#8217;s New Media Rate Sheet</a>?</p>
<p>Next week: What?</p>
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		<title>Writing Big Hollywood Pics</title>
		<link>http://ariasfilms.com/blog/2009/05/18/writing-big-hollywood-pics/</link>
		<comments>http://ariasfilms.com/blog/2009/05/18/writing-big-hollywood-pics/#comments</comments>
		<pubDate>Mon, 18 May 2009 15:31:36 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Screenwriting]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[WGA]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=804</guid>
		<description><![CDATA[Recently, the Writers Guild of America held a panel on the state of the industry. Here are some bullet points (all culled from John August with my commentary added&#8211;look at me being all web 2.0 and remix) Development slates are being cut in half. Forget ever getting an on-the-lot office w/ secretary. While theatrical revenue [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, the <a href="http://www.wga.org/" target="_blank">Writers Guild of America</a> held a panel on the state of the industry.  Here are some bullet points (all culled from <a href="http://johnaugust.com/" target="_blank">John August</a> with my commentary added&#8211;look at me being all <a href="http://en.wikipedia.org/wiki/Web_2.0" target="_blank">web 2.0</a> and <a href="http://en.wikipedia.org/wiki/Remix" target="_blank">remix</a>)</p>
<li>Development slates are being cut in half.  Forget ever getting an on-the-lot office w/ secretary.</li>
<li>While theatrical revenue is up, DVD sales have dropped roughly 30%.  Does this mean the end of low-budget, direct-to-DVD sequels?  Probably not.</li>
<li>The majors need to pump more out of the international markets.  That means more big action, star driven movies.  Time to dust off that old <a href="http://en.wikipedia.org/wiki/Sylvester_Stallone" target="_blank">Stallone</a> action spec and rewrite it for <a href="http://en.wikipedia.org/wiki/Mark_Wahlberg" target="_blank">Marky Mark</a>.</li>
<li>If your script doesn&#8217;t get the <a href="http://en.wikipedia.org/wiki/Greenlight" target="_blank">greenlight</a>, it&#8217;s over.  It&#8217;s dead.  Bury it.  Write something new.</li>
<li>Pre-branded material is king.  Apparently <a href="http://en.wikipedia.org/wiki/Jonathan_Hensleigh" target="_blank">Jonathan Hensleigh</a> (<a href="http://en.wikipedia.org/wiki/The_Punisher_(2004_film)" target="_blank">The Punisher</a>) had to option a comic similar to an idea he developed just so the executives could have some pre-branded to look at (&#8230;so he&#8217;s buying properties to kill them so his own can thrive?).</li>
<li>Marketing is getting involved w/ development (for reference, see how the commercial industry works).  If the marketing team can&#8217;t easily grasp your idea, it&#8217;ll never go from script to screen.</li>
<li>Concept is king.  Write well executed, big ideas.  Ditch all that mushy character stuff you&#8217;ve been developing since college.</li>
<li>You&#8217;re better off being the mediocre writer that&#8217;s good in a room than the opposite.  I suggest you practice by trying to pick people up in bar.  If you can master that, and can transfer that skill over to pitch meetings, you&#8217;ll be unstoppable</li>
<li>Competitions, except the <a href="http://www.oscars.org/awards/nicholl/index.html" target="_blank">Nicholl</a>, are a waste of time (save your pennies).</li>
<li>If the title can pitch the script, you&#8217;re a genius.  If you can sell it with a logline, great.  If you need a paragraph to set it up, you&#8217;re in trouble.  Actually, this reminds me of  <a href="http://ariasfilms.com/blog/2008/01/16/trailers-posters-loglines/" target="_blank">one of my earlier posts</a>.</li>
<li>Should you do free rewrites?  Yes.</li>
<li>Are short films a waste of time?  Yes.</li>
<li>Is YouTube a waste of time?  Yes.</li>
<p>&#8230; Okay, are you as depressed as I am?  If it&#8217;s any consolation, John pointed out that the panel was made up of studio guys that make big movies, not indie filmmakers.</p>
<p>Yeah, that doesn&#8217;t make me feel better.</p>
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		<title>John on Final Draft 8</title>
		<link>http://ariasfilms.com/blog/2009/05/12/john-on-final-draft-8/</link>
		<comments>http://ariasfilms.com/blog/2009/05/12/john-on-final-draft-8/#comments</comments>
		<pubDate>Tue, 12 May 2009 18:37:38 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Screenwriting]]></category>
		<category><![CDATA[Final Draft]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=788</guid>
		<description><![CDATA[Four days ago I emailed John August asking for his thoughts on Final Draft 8. Today I see he posted this video. Thanks John! (Yes, I know he was probably working on this long before I emailed but allow me my tiny fantasies.)]]></description>
			<content:encoded><![CDATA[<p>Four days ago I emailed <a href="http://en.wikipedia.org/wiki/John_August" target="_blank">John August</a> asking for his thoughts on <a href="http://www.finaldraft.com/" target="_blank">Final Draft 8</a>.  Today I see he posted this video.</p>
<p><object width="400" height="300" data="http://vimeo.com/moogaloop.swf?clip_id=4602164&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=4602164&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /></object></p>
<p>Thanks John!</p>
<p>(Yes, I know he was probably working on this long before I emailed but allow me my tiny fantasies.)</p>
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		<title>CLACK-CLACK-CLACK!</title>
		<link>http://ariasfilms.com/blog/2007/11/30/clack-clack-clack/</link>
		<comments>http://ariasfilms.com/blog/2007/11/30/clack-clack-clack/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 00:12:24 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[John August]]></category>
		<category><![CDATA[Keyboard]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/2007/11/30/clack-clack-clack/</guid>
		<description><![CDATA[Since my friend Tiff asked, so I shall blog. While it&#8217;s easy to overlook, a good keyboard is essential when writing and editing (words, images &#038; sounds) for hours on end. I was a big fan of my old ergonomic split keyboard but when I switched to my Mac I really wanted something more pertinent. [...]]]></description>
			<content:encoded><![CDATA[<p>Since my friend <a target="_blank" href="http://www.myspace.com/tiffwear">Tiff</a> asked, so I shall blog.</p>
<p>While it&#8217;s easy to overlook, a good keyboard is essential when writing and editing (words, images &#038; sounds) for hours on end.  I was a big fan of <a target="_blank" href="http://en.wikipedia.org/wiki/Microsoft_Natural_keyboard">my old ergonomic split keyboard</a> but when I switched to my Mac I really wanted something more pertinent.  I tried an older Mac keyboard but found the rake of the keys hurt my wrists.  As I&#8217;m also a Final Cut Pro user, I tried one of the FCP keyboards with all the shortcuts printed on the keys.  Good God, it was awful!  The tops of the keys were so small that my typing accuracy went to s#!t.</p>
<p>And then I saw it.  Someone reviewed the <a target="_blank" href="http://matias.ca/tactilepro/index.php">Matias Tactile Pro</a> and I fell in love.  It&#8217;s sturdy as all get out, the keys are the right size and it has great action (I&#8217;m a brutal typist&#8211;I pound the keys).  But what I love most is the sound &#8212; these keys are so loud I feel like I&#8217;m working at a typewriter (how I&#8217;ve missed that sound).  I completely, 100% recommend this keyboard.</p>
<p>Note: this model has been discontinued and replaced with the <a target="_blank" href="http://matias.ca/tactilepro2/index.php">Tactile Pro 2.0 keyboard</a> (which I&#8217;ve never tested).</p>
<p>BTW, if you want <a target="_blank" href="http://www.safetype.com/">the ultimate in ergonomic keyboards</a>, check out what screenwriter <a target="_blank" href="http://johnaugust.com/">John August</a> uses.</p>
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