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	<title>Cinematic Arias &#187; Commercials</title>
	<atom:link href="http://ariasfilms.com/blog/tag/commercials/feed/" rel="self" type="application/rss+xml" />
	<link>http://ariasfilms.com/blog</link>
	<description>Hollywood native goes &#34;Hollywood&#34;</description>
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		<title>Super Bowl Ads 2010</title>
		<link>http://ariasfilms.com/blog/2010/02/08/super-bowl-ads-2010/</link>
		<comments>http://ariasfilms.com/blog/2010/02/08/super-bowl-ads-2010/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:51:37 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Off-Topic]]></category>
		<category><![CDATA[Arcade Fire]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Grizzly Bear]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=2124</guid>
		<description><![CDATA[On the whole this lot of Super Bowl commercials were okay. Some of my favorites were&#8230; This one made me laugh a few times but my buddy Dan roared when the two fun boys slaped each other. Man, this must be the year of the furry, rodent like animal stealing the spotlight. I love that [...]]]></description>
			<content:encoded><![CDATA[<p>On the whole this lot of Super Bowl commercials were okay.  Some of my favorites were&#8230;</p>
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<p>This one made me laugh a few times but my buddy Dan roared when the two fun boys slaped each other.</p>
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<p>Man, this must be the year of the furry, rodent like animal stealing the spotlight.</p>
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<p>I love that this commercials cost nothing yet still managed to evoke emotions.</p>
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<p>I got a chuckle out of the vampire joke.</p>
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<p>Loved the song placed to the visuals but I played this PS3 demo and it&#8217;s just too gruesome for me.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/U4R5tDgZFQM&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/U4R5tDgZFQM&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And of course, in space, no one can hear you scream.  Yeah, that one joke elicited the biggest laugh from me.</p>
<p>BTW, it was great to hear songs by <a href="http://www.myspace.com/grizzlybear" target="_blank">Grizzly Bear</a> and <a href="http://www.myspace.com/arcadefireofficial" target="_blank">The Arcade Fire</a> (did you know they donated all their profits from the NFL spots to Haiti relief?) but why are ad executives still using <a href="http://www.youtube.com/watch?v=JATWwU3Aa-4" target="_blank">that Blur song</a>?  It&#8217;s what, fifteen years old?  And what&#8217;s with repurposing all those YouTube videos?  Here&#8217;s hoping the creators are getting a fat paycheck from this.</p>
<p>And with that I think I&#8217;m getting sick so I&#8217;m out and apologies in advance if I&#8217;m not blogging regularly this week.</p>
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		<title>My Summer 2009</title>
		<link>http://ariasfilms.com/blog/2009/08/31/my-summer-2009/</link>
		<comments>http://ariasfilms.com/blog/2009/08/31/my-summer-2009/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 06:58:48 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Screenwriting]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Andrew Bird]]></category>
		<category><![CDATA[Comic-Con]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Death Cab for Cutie]]></category>
		<category><![CDATA[Directing The Scene]]></category>
		<category><![CDATA[Last Night]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Neko Case]]></category>
		<category><![CDATA[Terminator]]></category>
		<category><![CDATA[The Complex]]></category>
		<category><![CDATA[The Kills]]></category>
		<category><![CDATA[Tiki Oasis]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1321</guid>
		<description><![CDATA[As the summer of 2009 draws to a close, allow me a few minutes to look back at what I did for my summer vacation. Vacation? Bull! I worked my ass off this summer (and I managed to have some fun, too). What did I do this summer? I wrote my first TV spec for [...]]]></description>
			<content:encoded><![CDATA[<p>As the summer of 2009 draws to a close, allow me a few minutes to look back at what I did for my summer vacation.</p>
<p>Vacation?  Bull!  I worked my ass off this summer (and I managed to have some fun, too).  What did I do this summer?</p>
<ol>
<li>I wrote <a href="http://ariasfilms.com/blog/2009/06/08/my-first-tv-spec/" target="_blank">my first TV spec</a> for the now canceled <a href="http://www.hulu.com/terminator-the-sarah-connor-chronicles" target="_blank">TERMINATOR: THE SARAH CONNOR CHRONICLES</a>.</li>
<li>I found an <a href="http://tysonfitzgerald.com/TysonFitzGerald/Home.html" target="_blank">editor</a> for <a href="http://ariasfilms.com/blog/tag/last-night/" target="_blank">my feature</a>.</li>
<li>I shot a <a href="http://ariasfilms.com/blog/tag/amazon-spec/" target="_blank">live-action/stop-motion spec for Amazon</a>.</li>
<li>I went to my first <a href="http://ariasfilms.com/blog/tag/comic-con/" target="_blank">Comic-Con</a>.</li>
<li>I went to my first <a href="http://ariasfilms.com/blog/tag/tiki-oasis/" target="_blank">Tiki Oasis</a>.</li>
<li>I shot <a href="http://ariasfilms.com/blog/tag/the-complex/" target="_blank">the first material for my multi-medium project</a>.</li>
<li>I <a href="http://ariasfilms.com/blog/tag/directing-the-scene/" target="_blank">directed scenes for an actor&#8217;s reel</a>.</li>
<li>I saw <a href="http://ariasfilms.com/blog/2009/05/29/the-kills-music-box/" target="_blank">The Kills</a>, <a href="http://ariasfilms.com/blog/2009/06/13/neko-case-greek-theater/" target="_blank">Neko Case</a>, <a href="http://ariasfilms.com/blog/2009/07/06/death-cab-for-cutie-hollywood-bowl/" target="_blank">Death Cab for Cutie</a> and <a href="http://ariasfilms.com/blog/2009/07/11/andrew-bird-greek-theater/" target="_blank">Andrew Bird</a> in concert.</li>
</ol>
<p>I&#8217;d say that&#8217;s a pretty damn productive summer.</p>
]]></content:encoded>
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		<title>Practice Make Green Screen Perfection</title>
		<link>http://ariasfilms.com/blog/2009/08/05/practice-make-green-screen-perfection/</link>
		<comments>http://ariasfilms.com/blog/2009/08/05/practice-make-green-screen-perfection/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 16:56:55 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Post-Production]]></category>
		<category><![CDATA[After Effects]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Commercials]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1230</guid>
		<description><![CDATA[To further expound upon the making of my Amazon spec commercial, there was one green screen shot. I approached it with a firm hand and an empty mind. That is to say I&#8217;ve never pulled a green screen before. Now, I have shot them in the pat. One of my earliest jobs was capturing some [...]]]></description>
			<content:encoded><![CDATA[<p>To further expound upon the making of my Amazon spec commercial, there was one <a href="http://en.wikipedia.org/wiki/Chroma_key" target="_blank">green screen</a> shot.  I approached it with a firm hand and an empty mind.  That is to say I&#8217;ve never pulled a green screen before.</p>
<p>Now, I have shot them in the pat.  One of my earliest jobs was capturing some green screen material for the band <a href="http://en.wikipedia.org/wiki/Train_%28band%29" target="_blank">Train</a> (I can never listen to <em>that</em> song ever again) for when they appeared on <a href="http://en.wikipedia.org/wiki/The_Tonight_Show_with_Jay_Leno" target="_blank">The Tonight Show with Leno</a>.  My collaborators were both guys I went to school with.  One now directs <a href="http://en.wikipedia.org/wiki/Webisodes" target="_blank">webisodes</a> for Disney.  The other directed MONSTER HOUSE.</p>
<p>Regardless, I jumped into my green screen head first.  First I set a pretty specific <a href="http://en.wikipedia.org/wiki/Garbage_matte#Garbage_matte" target="_blank">garbage matte</a> and then I used <a href="http://en.wikipedia.org/wiki/After_Effects_CS3" target="_blank">After Effects</a> and <a href="http://www.thefoundry.co.uk/pkg_overview.aspx?ui=A5FB8E97-D752-4E01-AC7D-17B39B7E1192" target="_blank">Keylight</a> to pull the green.  It worked pretty well except some of the green elements in front of the screen weren&#8217;t the exact same color of green (the shooter in me knew better but the producer in me knew we didn&#8217;t have time to fix this).  These elements didn&#8217;t pull like I&#8217;d hoped.  There were two paths here.  One, add another instance of Keylight to try and pull the second type of green or two, adjust the garbage matte so it&#8217;s more of a <a href="http://en.wikipedia.org/wiki/Rotoscoping" target="_blank">roto</a>.  I tried option one and everything went nuts so I hit &#8220;undo&#8221; and went with option two.  Very tedious but it got the job done.</p>
<p>If only I had a way to practice pulling green, garbage matting and rotoscoping but I don&#8217;t shoot much of that kind of material.  Wait, you can.  A few days after I wrapped I found <a href="http://www.hollywoodcamerawork.us/greenscreenplates.html" target="_blank">this site</a>.  They have tons of green screen examples with all the elements necessary for a fully realized comp.  If you&#8217;ve ever wanted to try your hand at this or if you have a comp in your future or if you just want to know the kind of Hell I went through, download any of these and see what it&#8217;s like.</p>
]]></content:encoded>
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		<title>Amazon Spec: Debrief</title>
		<link>http://ariasfilms.com/blog/2009/08/03/amazon-spec-debrief/</link>
		<comments>http://ariasfilms.com/blog/2009/08/03/amazon-spec-debrief/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 04:46:09 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[Directing]]></category>
		<category><![CDATA[Post-Production]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[After Effects]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Colorista]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[DVX100]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[GarageBand]]></category>
		<category><![CDATA[Nikon D100]]></category>
		<category><![CDATA[ProTools]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Sony A1U]]></category>
		<category><![CDATA[Stop-Motion Animation]]></category>
		<category><![CDATA[Stu Maschwitz]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1220</guid>
		<description><![CDATA[So while I wait for August 24th to roll around (that&#8217;s when Amazon announces the 5 finalist for the audience award and the jury prize winner), here is my promised debrief. Warning, it is very tech heavy. First, my 30-second spec combined live action and stop-motion animation. I&#8217;ve done one other film like this (check [...]]]></description>
			<content:encoded><![CDATA[<p>So while I wait for August 24th to roll around (that&#8217;s when <a href="http://www.amazon.com/Your-Amazon-Ad-Contest/b/ref=amb_link_84346671_1?ie=UTF8&amp;node=1266693011&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=left-3&amp;pf_rd_r=09MQ4S3EG6WRTJBHVVK0&amp;pf_rd_t=101&amp;pf_rd_p=478284251&amp;pf_rd_i=1266695011" target="_blank">Amazon announces</a> the 5 finalist for the audience award and the jury prize winner), here is my promised debrief.  Warning, it is very tech heavy.</p>
<p>First, my 30-second spec combined <a href="http://en.wikipedia.org/wiki/Live-action" target="_blank">live action</a> and <a href="http://en.wikipedia.org/wiki/Stop_motion" target="_blank">stop-motion animation</a>.  I&#8217;ve done one other film like this (check out <a href="http://vimeo.com/3010863" target="_blank">CONVERSING</a>).  For that short, I shot both the live action and stop-motion animation with a <a href="http://en.wikipedia.org/wiki/Panasonic_AG-DVX100" target="_blank">Panasonic DVX100</a>; I used <a href="http://en.wikipedia.org/wiki/Panasonic_AG-DVX100" target="_blank">iStopMotion</a> to record the stop-motion animation to my laptop.  The digital video was shot 30p and the animation 15 fps.  I used a <a href="http://www.sennheiserusa.com/professional_wired-microphones_broadcast-eng-film_k6-series_003284" target="_blank">Sennheiser ME66</a> and <a href="http://en.wikipedia.org/wiki/Protools" target="_blank">ProTools</a> 6.4 to record the voice talent.  I edited the film with <a href="http://en.wikipedia.org/wiki/Final_cut_pro" target="_blank">Final Cut Pro</a> and mixed in ProTools.  I was going to use the same setup for this project but I really wanted a higher resolution final so I thought I&#8217;d put the final cut through <a href="http://www.redgiantsoftware.com/products/all/magic-bullet-instant-hd/" target="_blank">Instant HD</a> and viola, I&#8217;m done.</p>
<p>Just one problem: the test I put through Instant HD didn&#8217;t look as good as I hoped.  I don&#8217;t blame the plugin, I just didn&#8217;t know how to punch up the optimum settings for export.  Plus I was haunted by <a href="http://www.hdforindies.com/2004/06/niche-topic-shooting-stop-motion" target="_blank">this post</a>.</p>
<p>I also had access to both a <a href="http://pro.sony.com/bbsc/ssr/cat-broadcastcameras/cat-hdv/product-HVRA1U/" target="_blank">Sony A1U</a> HDV camcorder and a <a href="http://en.wikipedia.org/wiki/Nikon_D100" target="_blank">Nikon D100</a> plus I was looking for a good excuse to learn <a href="http://en.wikipedia.org/wiki/After_Effects" target="_blank">After Effects</a> so why not take the plunge with this project?  Who doesn&#8217;t love a challenge, right?</p>
<p>So, first I recorded my four actors (big thanks to Curtiss, Dan, Karina &amp; Michael for lending their talent) using the above mentioned setup.  I quickly cut and mixed the dialog so I could sync it up to my &#8220;proof of concept&#8221; cut.  I then shot the live action (an extra thanks to Dan)  as 59.94 HDV with the Sony &#8220;fake&#8221; Cineframe 30 mode turned on.  After shooting I immediatly transcoded all the footage to <a href="http://en.wikipedia.org/wiki/Prores" target="_blank">ProRes</a> for the rest of post.  All of that went according to plan.  The animation, not so much.</p>
<p>I thought about shooting <a href="http://en.wikipedia.org/wiki/Raw_image_format" target="_blank">RAW</a> files with the D100 but I&#8217;d heard from my photographer friends that it&#8217;s a whole other beast so I chose large <a href="http://en.wikipedia.org/wiki/Rgb" target="_blank">RGB</a> <a href="http://en.wikipedia.org/wiki/Tagged_Image_File_Format" target="_blank">TIFF</a> files (3000 x 2000) instead.  Unfortunately, the camera came with one 512MB <a href="http://en.wikipedia.org/wiki/CompactFlash" target="_blank">CompactFlash</a> (CF) card.  That card coulldn&#8217;t hold more than 17 shots so if I had any animation longer than 1s4f (1 second, 4 frames), I&#8217;d have to download the card, wipe it clean and pray I hadn&#8217;t bumped the camera in the process.  Um, no thanks.  I looked in the manual and it said the camera could handle the &#8220;promised&#8221; 1GB card but nothing bigger.  Guess what?  Today it&#8217;s hard to find a CF card smaller than 4GB.  Thank the lord the 4GB card worked.  Unfortuantely, that was just the start of my troubles.</p>
<p>After shooting my first stop-motion shot I immediately ran head first into another problem. Although I put the camera in full manual, including the <a href="http://en.wikipedia.org/wiki/Diaphragm_%28optics%29" target="_blank">iris</a>, the camera still adjusted the <a href="http://en.wikipedia.org/wiki/F-stop" target="_blank">f-stop</a> by 1/3 to 1/2 a stop according to the built in <a href="http://en.wikipedia.org/wiki/Spot_meter#Spot_Metering" target="_blank">spot meter</a>.  That meant that the brightness of some frames in a single shot would be different than the others.  I&#8217;d have to correct brightness frame by frame.  Tedious?  Yes.  Doable?  Yes.  But that wasn&#8217;t the biggest pain in my neck.</p>
<p>No, it was the camera and the CF card that almost killed me.  The camera could shoot 6 shots before it needed time to write the images from the internal memory buffer to the CF card.  It could take 2-5 minutes to write one image to the CF.  But the bigger problem was downloading from the camera into <a href="http://en.wikipedia.org/wiki/Iphoto" target="_blank">iPhoto</a>.  This took around 20 minutes per download and once took almost an hour.  This forced my one-day shoot to take twice as long.  Ugh.</p>
<p>Once in iPhoto, I renamed and exported the TIFF files to an external drive.  It was then time for some After Effects magic.  I was glad AFX allowed me to import a folder of still images as a contiguous video clip.  Once in a timeline, I corrected the <a href="http://en.wikipedia.org/wiki/Gamma_correction" target="_blank">gamma</a> to fix for the iris adjustment.  Damn, that took a long time and boy did I grind my teeth.  After that I created <a href="http://en.wikipedia.org/wiki/Jpeg" target="_blank">JPEG</a> proxy files for the TIFF clips (a very good idea that saved me a ton of time).  I then created another AFX project where I would lay in the animated clips end to end to get a sense of editing and pace.  And, as I had 3000&#215;2000 images but knew my final output would be a 1920&#215;1080 <a href="http://en.wikipedia.org/wiki/High-definition_video" target="_blank">HD</a> <a href="http://en.wikipedia.org/wiki/Quicktime" target="_blank">Quicktime</a>, I decided to create camera moves in post.  Oh boy, the results looked so good I couldn&#8217;t have been happier.</p>
<p>Also, at this point, I could fix any image problems while still in the highest possible resolution; the Clone tool became one of my most trusted tools and Keylight is awesome for <a href="http://en.wikipedia.org/wiki/Green_screen" target="_blank">green-screen</a> work.  Once that was done, I took each shot and output it as a 1920&#215;1080 ProRes Quciktime so that I could combine my live action and stop motion in a single AFX comp where I could color correct with <a href="http://www.redgiantsoftware.com/products/all/magic-bullet-colorista/" target="_blank">Colorista</a> which is a <a href="http://en.wikipedia.org/wiki/Gpu" target="_blank">GPU</a> based plugin; As you&#8217;d know from <a href="http://ariasfilms.com/blog/2009/06/14/field-dominance-stills/" target="_blank">a previous post</a>, the TIFF files were too big for this.</p>
<p>Once I laid out all the clips, it was time to apply Colorista.  I took the <a href="http://en.wikipedia.org/wiki/Stu_Maschwitz" target="_blank">Stu Maschwitz</a> method and used <a href="http://en.wikipedia.org/wiki/Layers_%28digital_image_editing%29" target="_blank">Adjustment Layers</a> instead of loading effects onto the master clip.  This came in handy when I wanted to swap out clips (which happened more than a few times).  Each clip had one color correction layer and all the live action clips had a <a href="http://en.wikipedia.org/wiki/Color_grading#Primary_and_secondary_color_correction" target="_blank">secondary correction</a> layer so I could bring my actor&#8217;s eyes up out of the darkness.  Lastly, I applied a final &#8220;looks&#8221; layer over the whole project.</p>
<p>On the sound side, I tried <a href="http://en.wikipedia.org/wiki/Soundtrack_Pro" target="_blank">Soundtrack Pro</a> but grew frustrated so quickly I fell back to ProTools for the sound edit, design and mix.  I did have to add a bit of music and I used <a href="http://en.wikipedia.org/wiki/Garageband" target="_blank">GarageBand</a> to create the cues and then exported them to ProTools.</p>
<p>Lastly, FYI, it took 14 minutes to render out a 30-second clip in After Effects but I&#8217;m incredibly happy with the results.</p>
<p>Here&#8217;s hoping you get to see the fruit of my labors as a finalist.</p>
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		<title>Amazon Spec: Uploaded</title>
		<link>http://ariasfilms.com/blog/2009/07/31/amazon-spec-uploaded/</link>
		<comments>http://ariasfilms.com/blog/2009/07/31/amazon-spec-uploaded/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 02:29:41 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Guns N' Roses]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1217</guid>
		<description><![CDATA[Apologies for the blogging blackout but I&#8217;ve been furiously working on my Amazon spec and I can now declare it uploaded. My entry is in. It&#8217;s done. It&#8217;s out of my hands. Here&#8217;s where I would give my debriefing but I&#8217;ve only slept 9-12 hours in the last 3 days so I&#8217;m not exactly coherent; [...]]]></description>
			<content:encoded><![CDATA[<p>Apologies for the blogging blackout but I&#8217;ve been furiously working on my Amazon spec and I can now declare it uploaded.  My entry is in.  It&#8217;s done.  It&#8217;s out of my hands.</p>
<p>Here&#8217;s where I would give my debriefing but I&#8217;ve only slept 9-12 hours in the last 3 days so I&#8217;m not exactly coherent; I promise to blog about the production experience tomorrow.</p>
<p>Right now I just want to go home, shower, crank some <a href="http://en.wikipedia.org/wiki/Appetite_for_Destruction" target="_blank">Appetite for Destruction</a>, drink heroic amounts of vodka and flirt with reckless abandon.</p>
<p>Hey, you, with the really big&#8230;eyes&#8230; how you doin&#8217;?</p>
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		<title>Amazon Spec: Shoot Day</title>
		<link>http://ariasfilms.com/blog/2009/07/22/amazon-spec-shoot-day/</link>
		<comments>http://ariasfilms.com/blog/2009/07/22/amazon-spec-shoot-day/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 13:36:18 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Comic-Con]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Stop-Motion Animation]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1194</guid>
		<description><![CDATA[Today is my shoot day. That splash of panic has washed over me. Now I&#8217;m but resolve and a few random to-do&#8217;s (I sure hope Rite Aid sells a 1GB CF card). 24 shots in one day, most of them involving stop-motion animation. This will be a long day. Wish me luck. Tomorrow: on my [...]]]></description>
			<content:encoded><![CDATA[<p>Today is my shoot day.  That splash of panic has washed over me.  Now I&#8217;m but resolve and a few random to-do&#8217;s (I sure hope Rite Aid sells a 1GB CF card).</p>
<p>24 shots in one day, most of them involving stop-motion animation.  This will be a long day.</p>
<p>Wish me luck.</p>
<p>Tomorrow: on my way to Comic-Con</p>
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		<title>21 July 2009 Update</title>
		<link>http://ariasfilms.com/blog/2009/07/21/21-july-2009-update/</link>
		<comments>http://ariasfilms.com/blog/2009/07/21/21-july-2009-update/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 17:06:09 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Off-Topic]]></category>
		<category><![CDATA[Screenwriting]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Comic-Con]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Stop-Motion Animation]]></category>
		<category><![CDATA[Terminator]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/2009/07/21/21-july-2009-update/</guid>
		<description><![CDATA[A quick what-I&#8217;ve-been-up-to-and-will-be-up-to: Mailed off my TSCC spec to the Warner Bros Writers Workshop. Recorded character voices for my Amazon spec. Thanks to Curtiss, Dan, Karina &#38; Michael. Gathering supplies for stop motion/live action shoot. Still need 1GB CF card, Nikon DSLR battery, HDV tape, wire (is that crafts store or hardware store?) and sleep. [...]]]></description>
			<content:encoded><![CDATA[<p>A quick what-I&#8217;ve-been-up-to-and-will-be-up-to:</p>
<li>Mailed off my <a href="http://en.wikipedia.org/wiki/Sarah_Connor_Chronicles" target="_blank">TSCC</a> spec to the <a href="http://writersworkshop.warnerbros.com/" target="_blank">Warner Bros Writers Workshop</a>.</li>
<li>Recorded character voices for my <a href="http://www.amazon.com/Your-Amazon-Ad-Contest/b?ie=UTF8&amp;node=1266693011" target="_blank">Amazon spec</a>. Thanks to Curtiss, Dan, Karina &amp; Michael.</li>
<li>Gathering supplies for stop motion/live action shoot. Still need 1GB CF card, Nikon DSLR battery, HDV tape, wire (is that crafts store or hardware store?) and sleep.</li>
<li>Still need to plan my <a href="http://www.comic-con.org/" target="_blank">Comic-Con</a>. Marcos, Tina, David G., expect an email from me. Anyone else want to offer advice or let me know what I should check out?</li>
<li>Beat the heat. So hot in my room yesterday that I lost a couple pounds and my hand started trembling.</li>
<p>And so ends today&#8217;s update. FYI, I&#8217;ll try to blog more consistently from <a href="http://en.wikipedia.org/wiki/San_Diego_Comic-Con_International" target="_blank">Comic-Con</a>. Over and out.</p>
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		<title>Amazon Spec: First Call For Help</title>
		<link>http://ariasfilms.com/blog/2009/07/17/amazon-spec-first-call-for-help/</link>
		<comments>http://ariasfilms.com/blog/2009/07/17/amazon-spec-first-call-for-help/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 16:17:35 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Contest]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1188</guid>
		<description><![CDATA[Yesterday I pulled out the old Oxygen 8, hooked it up to GarageBand and pounded out a tune, more of a beat, actually. I also shot some photographic research and doodled a few storyboards (first graders can draw better than me but my boards get the job done). Later today I gotta take care of [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday I pulled out the old <a href="http://www.m-audio.com/products/en_us/Oxygen8v2.html" target="_blank">Oxygen 8</a>, hooked it up to <a href="http://www.apple.com/ilife/garageband/" target="_blank">GarageBand</a> and pounded out a tune, more of a beat, actually.  I also shot some photographic research and doodled a few storyboards (first graders can draw better than me but my boards get the job done).  Later today I gotta take care of a legality but then it&#8217;s dressing the set and a mock <a href="http://www.merriam-webster.com/dictionary/runthrough" target="_blank">runthrough</a>.  </p>
<p>This idea is coming together.</p>
<p>Holy, I think I&#8217;m doing this.</p>
<p>So this is where I come to you, the reader.  There are two things I&#8217;m gonna need.</p>
<ol>
<li>I need voice talent, especially folk that can do a few voices, the kind you might hear in a <a href="http://en.wikipedia.org/wiki/Cartoon" target="_blank">cartoon</a>.</li>
<li>I need someone to help me animate.  I&#8217;m shooting <a href="http://en.wikipedia.org/wiki/Stop_motion" target="_blank">stop-motion animation</a>.  I&#8217;d say the key qualities I&#8217;m looking for are attention to detail and patience.</li>
</ol>
<p>And for an example of my only serious attempt at stop-motion animation, here ya go.</p>
<p><object width="450" height="339"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3010863&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3010863&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="450" height="339"></embed></object></p>
<p>Volunteers?</p>
]]></content:encoded>
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		<title>Amazon Spec: Researching Reference</title>
		<link>http://ariasfilms.com/blog/2009/07/15/amazon-spec-researching-reference/</link>
		<comments>http://ariasfilms.com/blog/2009/07/15/amazon-spec-researching-reference/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 04:06:07 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Star Wars]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1185</guid>
		<description><![CDATA[Today was all about (re)writing the script and developing the concept. I think I have it locked so it&#8217;s on to research and storyboards. Oh, but there&#8217;s one big element, something I&#8217;m gonna need help with, something I can&#8217;t do on my own, and this is the bit of reference I can share without giving [...]]]></description>
			<content:encoded><![CDATA[<p>Today was all about (re)writing the <a href="http://en.wikipedia.org/wiki/Screenplay" target="_blank">script</a> and developing the concept.  I think I have it locked so it&#8217;s on to research and <a href="http://en.wikipedia.org/wiki/Storyboards" target="_blank">storyboards</a>.</p>
<p>Oh, but there&#8217;s one big element, something I&#8217;m gonna need help with, something I can&#8217;t do on my own, and this is the bit of reference I can share without giving away too much.</p>
<p><object width="480" height="385" data="http://www.youtube.com/v/ZGqoBqQO1Xw&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ZGqoBqQO1Xw&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /></object></p>
<p>(gulp)</p>
]]></content:encoded>
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		<title>Amazon Commercial Contest</title>
		<link>http://ariasfilms.com/blog/2009/07/14/amazon-commercial-contest/</link>
		<comments>http://ariasfilms.com/blog/2009/07/14/amazon-commercial-contest/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 02:07:00 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Directing]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Amazon Spec]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Contest]]></category>

		<guid isPermaLink="false">http://ariasfilms.com/blog/?p=1179</guid>
		<description><![CDATA[Pardon me for a second&#8230; FFFUUUUUUUUUUUUUUUCCKKK!!!!!!!!! &#8230;okay, where was I? Oh, right, everyone&#8217;s favorite web retailer, you know, these guys: They&#8217;re holding a create-your-own-commercial contest and the deadline was just extended to July 31. And I happen to have an idea that I&#8217;m excited about and I&#8217;m gonna hate myself if I don&#8217;t give it [...]]]></description>
			<content:encoded><![CDATA[<p>Pardon me for a second&#8230;</p>
<p>FFFUUUUUUUUUUUUUUUCCKKK!!!!!!!!!</p>
<p>&#8230;okay, where was I?  Oh, right, everyone&#8217;s favorite web retailer, you know, these guys:</p>
<p><a href="http://www.amazon.com/" target="_blank"><img src="http://ariasfilms.com/blog/wp-content/uploads/2009/07/amazonlogo.jpg" border="0" alt="AmazonLogo.jpg" width="485" height="126" /></a></p>
<p>They&#8217;re holding a <a href="http://www.amazon.com/Your-Amazon-Ad-Contest/b?ie=UTF8&amp;node=1266693011" target="_blank">create-your-own-commercial contest</a> and the <a href="http://www.amazon.com/Your-Amazon-Ad-Contest-FAQ/b/ref=amb_link_84141071_1?ie=UTF8&amp;node=1266695011&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-1&amp;pf_rd_r=0331Y5FW5T92R13FXFR4&amp;pf_rd_t=101&amp;pf_rd_p=482841431&amp;pf_rd_i=1266693011#DEADLINES" target="_blank">deadline was just extended to July 31</a>.</p>
<p>And I happen to have an idea that I&#8217;m excited about and I&#8217;m gonna hate myself if I don&#8217;t give it a shot even though that only gives me 17 days and I&#8217;m out of town for 4 of those days and if that weren&#8217;t hard enough most of my idea involves animation and&#8230;</p>
<p>FFFUUUUUUUUUUUUUUUCCKKK!!!!!!!!!</p>
<p>I want to do this.  First things first, I need to pound out a script and storyboards tonight.</p>
<p>BTW, expect a call from me in the near future begging for your help.</p>
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