But first a word from our digital sponsors.
Love it or hate it, 3-D is back and it’s riding digital cinema‘s coattails into a theater near you.
But first we need a d-cinema near you. At this time only 10% of all theaters are d-cinema equipped.
As someone involved in the d-cinema pipeline, there’s much on my mind but little I can say (blame the lawyers). Still, unless you’ve been living on a deserted island you know that last year’s BEOWULF was engineered for a digital 3-D experience; it wasn’t nearly as cool in 2-D. And as fun (and head-ache inducing) as it was, that’s not the 3-D film we’re all anticipating. No, that coveted prized goes to James Cameron‘s super secret feature AVATAR.
Recently Jim did a lengthy interview with Variety about the impending digital 3-D future. One thing he explains is how a digital capture allows for a streamlined 3-D shoot which will look its best digitally projected. Gone are the clunky 3-D camera of yore.
Still, as clear an image as d-cinema can deliver, some directors are vehemently opposed to it. For one, Steven Spielberg told exhibitors that he didn’t want to release INDIANA JONES & THE KINGDOM OF THE CRYSTAL SKULL digitally but Paramount reversed that decision (for more in-depth coverage, read these Variety and New York Times articles). Now I know Spielberg still likes to cut film on a flatbed but why fight a digital release?
And he’s not the only one. I know of at least one other director who said the following about releasing his Oscar winning film digitally:
“Over my dead body.”
I just don’t get it.
While I’d love to rant some more but I’m pretty sure I’d end up violating my NDA. Here’s your homework. This summer make sure to see at least one blockbuster digitally projected. It’s an experience you don’t want to pass up.