Making Films Is Not Enough – February 18th, 2010

So at first I thought this was just a drive-in in Los Angeles (and I was stoked about that because I’ve never been to a drive-in). Imagine my surprise to learn that these guys are a production company/directing collective.

Then I took a second to think about it. Yeah, that’s what the artist of tomorrow (today) has to do: diversify. Not only do they direct, they have a pirate radio station, they run a drive-in, they have a recording studio/editing facility in the desert and they sell merchandise.

I think that’s the new model for struggling/starving artist. I’m trying to figure out how to do this to myself. How are you expanding your brand?

(I just heard echoes of the derby girl that spurned my affections)

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